| Course Name | Design Studio I |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| VCD 201 | Fall | 2 | 6 | 5 | 9 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The purpose of this studio course is to introduce 2nd year undergraduate students to the discipline of visual communication design and to the concept of design thinking. This involves the processes of ideation, research, testing and user interaction, which is achieved through a systematic way of thinking from the first to the last step in the creative stages: defining a problem, generating ideas, creating form. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Students will gain confidence in the use of design elements and principles and work with these tools primarily for the purpose of effective communication. Sensitivity for form (aesthetics) is nurtured along with sensitivity for content and context. The form of an object is developed with due attention to what the object is for, where and when it will be distributed, and, most importantly by whom it will be used/received (user/audience). This is an introduction to basic marketing principles essential to real-life professional practice. In addition to learning to develop a systematic and audience-centred approach to design, students are introduced to key attributes of professionalism: planning and organising a project; developing efficient work schedule; using design terminology to describe a work; developing independent thinking; taking design responsibility of the work; practicing ethical design; responding to ecological concerns; maintaining high standards in technical execution (craftsmanship); being updated with technological and other developments; working on an individual basis; exchanging ideas with classmates and colleagues; following discussions in design fora and graphic design associations and networks. |
| Related Sustainable Development Goals | |
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| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction - Day 1: Activity 1 - Day 2: Activity 2 | Description of the course and its requirements |
| 2 | Project 1: Warm up: photo-alphabet | Preliminary Research, Concept development |
| 3 | Project 1: Day 1 Warm up: photo-alphabet - Day 2: Mid-Project Critic | Preliminary Research, Concept development |
| 4 | Day 1: Introduction to the new project, Preparation for the jury - Day 2: Joined Jury | Presentation |
| 5 | Project 2: Poster for Movie Design | Preliminary Research, Concept development |
| 6 | Day 1: Mid-Project Critic - Day 2: Project 2: Poster for Movie Design | Preliminary Research, Concept development |
| 7 | Day 1: Introduction to the new project, Preparation for the jury - Day 2: Joined Jury | Preliminary Research, Concept development and Presentation |
| 8 | Project 3: Re-design: form(al) arrangements | Preliminary Research, Concept development |
| 9 | Day 1:Mid-Project Critic - Day 2: Project 3: Re-design: form(al) arrangements | Presentation and Preliminary Research, Concept development |
| 10 | Day 1: Introduction to the new project, Preparation for the jury - Day 2: Joined Jury | Jury Presentation |
| 11 | Project 4: Food Packaging | Preliminary Research, Concept development |
| 12 | Day 1: Project 4: Food Packaging - Day 2: Mid-Project Critic | Presentation |
| 13 | Project 4: Food Packaging | Preliminary Research, Concept development |
| 14 | Project 4: Food Packaging Day 1: Internal Jury - Day 2: External Jury | Jury Presentation |
| 15 | Student exhibition | Setting exhibition |
| 16 | Review of the Semester |
| Course Notes/Textbooks | Project briefs and presentations |
| Suggested Readings/Materials | Frascara J. (2004). Communication Design: Principles, Methods, and Practice. Allworth Press, N.Y.; Frascara, J. (2004). Design Fundamentals: Introduction. Unpublished manuscript, Department of Art & Design, University of Alberta, Canada; Lupton, E. (ed.) (2011). Graphic Design Thinking: Beyond Brainstorming. Princeton Architectural Press, N.Y; Lupton, E.. Cole-Phillips, J. (2008). Graphic Design: the new basics. Princeton Architectural Press, N.Y.; Papanek, V. (1984). Design for the Real World. Thames and Hudson, London; Heller, S., Vienne, V. (2003). Citizen Designer: Perspectives on Design Responsibility. Allworth Press, N.Y. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 1 | 10 |
| Project | 3 | 80 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 5 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 8 | 128 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 6 | 90 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 7 | |
| Project | 3 | 9 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 252 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to apply the fundamental principles of design in creating visual narratives and messages, using physical and digital media, | X | ||||
| 2 | To attain complex problem-solving skills, using various design methods, | X | ||||
| 3 | To have a clear understanding of creative/art direction, | X | ||||
| 4 | To be able to use the advanced theoretical and applied knowledge attained in the areas of Visual Communication Design, | X | ||||
| 5 | To act with social and ethical awareness and to take responsibility, both individually and collectively, for developing aesthetic and effective design solutions, | X | ||||
| 6 | To be able to investigate, interpret and evaluate the developments on Visual Communication Design in the world and in Turkey, | X | ||||
| 7 | To have an advanced level of knowledge and experience in producing/editing still and moving images, | X | ||||
| 8 | To attain proficiency in using related software, media, and communication technologies, | X | ||||
| 9 | To gain reflexive and critical thinking abilities, | X | ||||
| 10 | To undertake self-directed and continuous education in the discipline, to develop a lifelong learning attitude, | X | ||||
| 11 | To be able to collect data in the areas of Visual Communication Design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1), | X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently, | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
